I do the words for global brands. I have over 8 years of experience in writing and training for distinctive on-brand communication. To date, my work has been localised in 40+ languages and markets worldwide. I use data, experience, and empathy to chew on complex briefs and break information down for users and marketers across multiple channels. From language guidelines to marketing campaigns, I shape brand narratives and keep our language in check across all touchpoints so that we always sound like one voice to the user. As a former journalist, I believe that facts talk, but stories sell.
I hold a Joint Master in Journalism & International Affairs from Sciences Po Paris. I was born in Malaysia and have lived and worked in Germany for 6+ years. Before that, I completed my studies in France and the United States. I write in English and I am fluent in German, French and Mandarin Chinese. They tell me I laugh a lot.
Old photo. Same person.