About me
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What I do:
In short: I do the voice for global brands. I have over 10 years of experience in shaping and scaling distinctive on-brand communication, with over five years in the tech industry. My work focuses on translating complex business strategies and technical features into clear, scalable communication systems – aligning teams, markets, and channels around a consistent voice. I’ve led global rollouts across 40+ markets, developed messaging frameworks adopted across organizations, and enabled teams through training, governance, localization processes and structured content systems. I regularly collaborate with product, UX, and engineering teams to ensure communication is embedded within the product experience – not just layered on top. Most recently, I’ve worked across both consultancy and startup environments, expanding my scope into product, advocacy, and organizational communication. I hold a Joint Master in Journalism & International Affairs from Sciences Po Paris, France. I was born in Malaysia and have lived and worked in Germany (over eight years) and the US (over two years). |
Photo by Michelle Chang
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Old photo. Same person.
