I help global brands speak clearly –
​and scale that clarity across
​products and markets.

Krystle Wong
Senior Marketing & Communications Professional
Journalism-trained Copywriter & Editor
​My work focuses on translating complex business strategies into clear, scalable communication systems
​– so your teams, digital products, markets, and channels can speak in one consistent voice.​

Brand Voice Development

I translate brand positioning into an authentic tone-of-voice that embodies the brand's values and personality. And I do it just the way copywriters and editors need it to bring your brand's voice to life – and stay consistent.

​Communication Strategy

Need your organisation's message to land – not only with customers but also across internal teams? You need an empathetic communicator with cross-functional experience – from marketing to product.

Change Enablement & Global Rollout

New ideas or concept? Ensure a smooth rollout with a communication framework, complete with governance,  training, and content systems that can be scaled globally (40+ markets) to get everyone on the same page – fast. 

Selected Impact

• Scaled brand messaging across 40+ markets and 30+ languages
• Enabled 170+ stakeholders and creative agencies globally through training and rollout
• Built global content systems for consistent brand execution across channels
• Created tone of voice for global brands  
• Secured £70K+ funding through strategic communication and grant writing​

Selected Work

Global Brand Language Rollout — Bosch Power Tools

  • Defined and governed global brand messaging and tone of voice across 40+ markets
  • Trained 170+ stakeholders and agencies
  • Enabled consistent messaging across campaigns and channels
  • Worked cross-functionally with product and marketing teams to align messaging with product functionality and user needs

Rebranding & Content Strategy — SHARE NOW (formerly car2go, now Free2Move)

  • Developed and implemented global editorial guidelines across 14 markets and 10 languages
  • Structured content and UX frameworks across digital touchpoints to improve clarity, consistency, and conversion
  • Collaborated closely with UX and product teams in Agile environments to create and iterate user-facing content in the app 
  • ​Translated product features and technical functionality into clear, intuitive user communication

Brand & Communication Strategy Advisory — Klartext 

  • Advised international clients (US, UK) on brand messaging and communication strategy, and content systems 
  • Delivered on-brand and conversion-focused customer journeys across web, CRM, and campaign channels
  • Lead product management for Tresacare, co-producing a digital wellbeing solution together with users for users

Referrals

Referrals are opinions expressed by colleagues, clients and managers I have worked with and do not represent the view of the organization as a whole.
A talented writer with a gift for languages, and great with people.
Bosch Power Tools
📍​​Stuttgart, Shanghai
Krystle revamped our communication systems and gave us a confident voice at a time when our messaging wasn't clear. 
Tresacare
​📍​London
Krystle has empathy and taught us invaluable insights about branding... a great thing to offer small businesses.
Long Lean Pilates
​📍​​Miami
The best tone-of-voice I have ever seen in my career.
SHARE NOW (formerly car2go, now Free2Move)
📍​​Stuttgart, Berlin
 © 2026 Krystle Wong