Writing for campaigns
When short sentences get shorter.
SAFER NOW
Sharing is tough now. Or is it? As users grow concerned about hygiene and safety, car-sharing is turning out to be one of the safer ways to travel. The SAFER NOW campaign plays on how the act of sharing has gotten trickier in times of the pandemic. This video was produced in five languages.
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Sharing is tough now.
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FR: Le partage, c'est galère now.
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Fiat 500
It's not just a car. It's a lifestyle. The DOLCE VITA NOW campaign announces the first Italian automobile in the SHARE NOW fleet and playfully hints that you can still experience the magic of travel right where you are during the pandemic. A total of seven videos were produced and adapted into German.
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Something sweet. Something lively.
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Make Italy come to you.
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DE: Italien kommt jetzt zu dir.
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You don't have to go far.
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DE: Tschüß Alltag.
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Formula E 2020
Winning is electrifying. The world's largest electric car-sharing fleet meets the world's leading e-racers for an exclusive interview during the 2020 Formula E. This teaser was followed by interviews with the BMW i Andretti Motorsport racers Maximilian Günther and Alexander Sims. The ELECTRIFY NOW campaign champions the adoption of electric mobility.
Music helps.
