Writing content

Sometimes, I write longer sentences.

PRO Stories

From ice tundras to deserts, some users really put our power tools to the test. For Bosch Professional, I commission and write editorial content about the trades, including construction, woodworking, industrial metal work... and a few truly unusual cases. PRO stories is a celebration of trade work in extraordinary conditions – and how Bosch tools make hard work easier.

Meet the fleet

I'm not really into cars. But that's never stopped me from figuring out what makes each model so great. These landing pages were designed to showcase the global car-sharing fleet, meet keyword search queries, and provide car-loving users more information on each vehicle. It's not about the specs, it's about the thrill you get from each car. 

FAQ

It's not all fun and games. Done well, the FAQ can become the most valuable high-traffic real estate of any website. A knowledge bank and a search magnet, the FAQ is called up in moments of curiosity (new users) or frustration (current users with a problem). By far the most time- and effort-intensive types of content to maintain, the FAQ is one of my favourites because it's like a garden. It never stops growing – you need to keep weeding it back to the essentials.
Make it about users. The traffic will follow.